Expecting a customer to be ready to make a purchase with only an email is like asking a friend you made an hour ago to help you move. Marketers must remember that the goal of most emails is simply to get a click, not a purchase. This is just one of the lessons we were reminded of during the MarketingSherpa Summit 2017 Email Messaging Workshop.
Live from MarketingSherpa Summit 2017: When is a click more important than a purchase? was originally posted by Video And Blog Marketing