Optimizing marketing collateral is difficult. First, there is the constant stream of new tactics and clever hacks to implement. Then there are the politics of your team interacting with management for budget, thought leadership and decision making. And on top of that, there is the overwhelming feeling of not knowing where to begin. MECLABS Institute (MarketingExperiments’ parent company) developed the Conversion Index to help get past these problems.
The MECLABS Conversion Index: How optimizing your marketing collateral is as simple as “adding, removing, or changing” was originally posted by Video And Blog Marketing