Friday, March 16, 2018

How the New Google Image Update Helps Increase Traffic To Your Content

How the New Google Image Update Increases Traffic To Your Content

Google Images has seen some significant updates over the past few months, with the most recent update removing the “View Image” button and Image Search function. This update has divided users of Google’s service, as it made searching and downloading images a slightly longer process than before.

While the previous update may have dismayed a good number of users, this new update enhances the Google Image experience by adding title tags to the images that they are looking for. This new update aims to not only provide additional information and context, but also allow users to explore and discover content that is related to the images that you are looking for.

The Update at a Glance

The new Google Images update is released for the Google mobile app and on mobile browsers, which is a sign that Google is shifting its focus on mobile search. This is a good sign for mobile users, as it points to websites improving their page performance on mobile formats.

Let us look into the update. When you search for images in Google Search, the title of the article that the image is posted on will appear.

Google Images Update Title Tag

This brings in a new dimension when doing image searches, as you not only look for images that you need, but also discover informative and insightful articles that may prove to be useful. This update may be simple at a glance, but it opens up more opportunities for different websites to gain more traffic.

Taking Advantage of the Update

With this new update, Google Images can now be used as another way to look for content. The best way to make your content searchable in Google Images is to optimize the alt text of your images, which simply involves adding keywords or relevant tags into your images. This will allow your images to be found on Google Images, and is an effective way to increase traffic.

WordPress Alt Text

This is a simple yet very impactful step that helps your rankings significantly, and with this new update, its importance has now been emphasized much more. This is a great way for more users to access your content, which helps in making your website more visible.

This is even more beneficial for articles with images such as infographics, charts, and graphs, as these types of images are some of the most sought after by users. Image link building is another solid approach that you can take, as these links would direct to other webpages within your website, which further increases traffic.

Key Takeaway

As simple as this update may be, this can be a potential game changer, as users would be able to instantly have an initial idea of what the webpage contains other than the images themselves. Being an update that is released on mobile first also means that Google is strongly pushing to optimize their websites and services for mobile devices. 2018 is another busy year for Google’s tools and services. With updates like the Google Speed coming in the next few months, expect more from the search engine giant.

If you have questions and inquiries about SEO, leave a comment below and let’s talk.

How the New Google Image Update Helps Increase Traffic To Your Content was originally posted by Video And Blog Marketing

Wednesday, March 14, 2018

What mathematics can teach us about email marketing?

This is a guest post from Christian Højbo Møller. Christian is educationally an economist but has spent most of his time being a marketer. Although he is specialized in SEO, he has been working with Owned Media as a discipline for many years. He is very data-driven and has an excellent head for math, which makes his view and points on email marketing specialist.

Christian, take it away.

Mathematics is a fantastic but difficult thing.

If you have ever seen the movie Moneyball, with Brad Pitt, then you must also have had the feeling that formulas, metrics and equations can explain things that we, as humans, have great difficulty unravelling ourselves.

When math is done right, it enables us to easily test out hypotheses by doing complex calculations on future scenarios - quickly.

If you are not a sabermetrician like Bill James (the man who began designing the baseball math), then don’t worry. I have done the calculations and build a calculator that will enable you to work with your own hypotheses.


Just imagine some of the scenarios explained below. They are all developed by a set of neat ideas, good thoughts and important questions, but require a complex mathematical model to truly answer.

Frequency hypotheses

How often should we email our subscribers? How much and in what should we invest our resources to get the best and most lucrative outcome from our email marketing?

Imagine this...

Today your company has a monthly budget (mostly based on employee wages and software expenses) of $1200. Based on this budget the current aim is to send out two monthly newsletters that get a 40% open rate and a 10% click rate.

Create your hypotheses

  1. Would it be better to send three monthly (worse) emails that only get 35% open rate and 8% click rate?
  2. Would it be better to increase the budget by 50% to send that one additional email?
  3. Would it be better to double the budget to simply double the number of emails (we assume that the average click rate will decrease to 9% and the web conversion rate from mail decrease to 4,5%)?
  4. Would it be better to invest $15K to automate some systems that allow the team to stay on the same budget but send three emails a month?

Note: By the term “better” I am strictly referring to “would make more money”.

I have never met or read anyone who has a way of easily answering those questions.

I built a mathematical model for calculating, testing and analysing your email marketing setup in my startup. Follow the first link to read a more thorough account of the model, or scroll to “How to use the calculator” in this post to see it in action.

Additional status quo information

This model cannot tell you how the world works. However, if you have an idea of how the world works, it can tell you which of your thoughts are the best ones!

Given this information:

  • 10.000 existing permissions
  • 800 new permissions per month
  • 1,5% increase in new permissions per month
  • Unsubscribe rate is 0,5% per email
  • A natural 1,17% per month die-rate of emails
  • 0,08% inflation per month
  • 2% alternate monthly rate (discounting rate)
  • 5% sales conversion rate from email traffic
  • Average order value of $80
  • 50% margin on product

Which of the four hypothesis we created together do you expect to be the most lucrative over the next year? Next three years? Next five years?

Even if you are a mathematical genius who can perform multiple discounted cash flows in your head in a matter of minutes, this question requires a model:

When we use the mentioned model, we can calculate the monetary outcome of each hypothesis. This is the output of the model in one year, three years and five years:


Status quo





Short-term: 1 Year






Medium-term: 3 Years






Long-term: 5 Years






In both the short- and medium- run the 2nd hypothesis, where you increase the budget to send an extra monthly email, would be the most lucrative.

However, in the long run, the 4th hypothesis, where you invest 15K today to automate the process and thereby be able to send one additional email per month, would win your company the most money.

Perform several iterative experiments

What if you combined the 2nd and 4th hypothesis and do both?

Profits in

Status quo



H2 + H4

Short: 1 Year





Medium: 3 Years





Long: 5 Years





The 2nd hypothesis is still the best in the short run, but in the medium- and long run it would be highly beneficial to execute on both the 2nd and 4th hypothesis.

Performing the one-time investment of the 4th hypothesis and the continuous increase in the monthly budget of the 2nd hypothesis would increase profits in present value* from around 98K to around 164K - a huge gain in earnings.

*Money is worth less in the future than it is today. Money can be invested and thereby yield a return. Furthermore, inflation will make money worth less every year. This aspect of financial email marketing planning (called discounting) is important, especially in the medium and long run.

How to use the calculator

You can find the calculator right here, and make your own copy by clicking “File” then “Make a copy” and save a version of the Sheet to your own Google drive.

Below you can see how the calculator works. Input current “status quo” metrics in the first column and add “changes” in the hypothesis columns and watch the numbers change as you go.

What’s the point?

The mathematical model is on point. But that alone does by no mean secure a valid test of our hypotheses. Although the math is objectively true, the inputs are subjective and biased.

Questions like, how much does our click rate drop if we only spent half the time producing a great email? Or how much would our open rate drop if we sent out commercial newsletters once a week instead of once a month?

Those are delicate and unpredictable questions. They will vary from company to company and be estimated differently from marketer to marketer.

But the real world outcome doesn’t matter in decision making. Let me explain.

If you believe that your company's open rate will decrease by 20% from 40% to 32% if you change your newsletter frequency from 2 times a month to 4 times a month, there is a way to calculate if that outcome is desirable - before running the actual real-world experiment.

I genuinely believe, however, that validating our intuitions can be valuable.

As Henri Poincare, one of the foundation builders of chaos theory said in The Foundations of Science:

It is far better to foresee even without certainty than not to foresee at all.

Knowing and understanding the positive or negative consequences of experimenting with the different variables of email marketing like open rate, frequency or click rates can help everyone make better business decisions moving forward.

Important considerations

Discount rate

One of the main variables in a discounted cash flow is the discount rate. The discount rate is the return you expect on your investments, ROI (in this case per month).

How do you know what discount rate to use?

A good start for someone new to financial models like this one is to ask yourself “how much is our company expecting to grow this year”?

Let’s pretend the answer to that question is 30%. Remember to not simply divide this yearly growth by 12 (30%/12 = 2,5%) to get it in months. Due to compound interest, a monthly growth of 2,5% is actually a yearly growth of 35%.

To easily calculate a reasonable monthly discount rate do this: (1+[forecasted/budgeted yearly growth in decimals])^(1/12)-1

Then you would get a monthly rate of (1+0,25)^(1/12)-1 = 0,0188 = 1,88%

So a monthly growth rate of 1,88% is equal to 25% yearly growth rate.

Short-, medium- or long-term investments

How far into the future do you want to plan? There is a big discrepancy between investing for short- and long-term gains. So, you should consider what time frame makes the most sense for your company.

Furthermore, this decision should be nested on the numbers.

You might not want to lose money next year in order to make 20K more over the next 5 years. However, it would be entirely different if you had to take a short-term loss to realize an extra 500K over the next 5 years.

Hypotheses to play with

  • Would it be lucrative to invest X today to increase the permission growth from Y to Z?
  • Would it be lucrative to invest X today in automating processes that allow you to increase your email frequency by Y emails per month?
  • Would it be lucrative to ask for a budget raise of X to improve the quality of every email and thereby increase click rates by Y percent?
  • Would it be lucrative to invest X today to increase the flow of new permissions per month from Y to Z?

You can also use the model to ask a different set of questions:

  • How much does the open rate have to increase for us to break even on a budget increase?
  • How much should the amount of monthly permission increase to make it worthwhile our resources to create so-called content upgrades for these six popular blog posts?

Collecting the pieces

To sum up, I believe that forecasting, test, calculating and validating our ideas and hypotheses before we do real-life experiments is super, super valuable.

This mathematical model should hopefully empower you to think harder about the tough questions in data-driven marketing and validate you and your team's email ideas in the future.

I highly encourage you to post any questions in the comment section below or message and connect with me on LinkedIn (Buuuh, no Twitter? No… Twitter is a sad thing in Denmark).

What mathematics can teach us about email marketing? was originally posted by Video And Blog Marketing

Tuesday, March 13, 2018

Woorank: The SEO Hacker Review


SEO is a process that is made much more efficient and effective when the right tools are used. Here at SEO Hacker, we ensure that we have the best tools available. That means trying out new the latest tools and technology to see which one would fit best for our team.

Speaking of new tools, one of the tools that we have tried recently is Woorank, which is an SEO and website analysis tool that allows us to track down website rankings, and see how well are they performing. With features like advanced website reviews, competitive analysis, marketing checklist, keyword tool, and site crawl analysis, Woorank aims to bring in more versatility to our diverse variety of SEO tools.

Before we begin this review, we would like to invite you to try out Woorank by signing up for their free trial.

Starting with Woorank

Upon logging into Woorank, you can instantly create a review by simply entering the URL. You can choose between Advanced and Standard Review, with the former providing you with a more detailed report. The amount of Advanced Reviews that you can use is limited, while you can do an unlimited amount of standard reviews. Either way, both options are able to provide you with sufficient amount of data.

Woorank Main Page

Woorank also lists down the reviews that you have already done, along with their score, and options such as starting an Advanced Review, downloading a PDF, and download slides for your report. You also get to see the Woorank score of the website, which is their measurement of website performance, with 100 being the highest. Now that’s been covered, we can start by looking at the reviews.

Website Review

For the website reviews section, let us take a look in one of the reviews that we have done as a sample. The sample URL here is, which has an 88 score at Woorank, which gives it a solid score indicative of good performance. Let’s click on that and begin viewing the review.

Woorank Review Google

Upon clicking the review, you immediately see the Woorank score, along with the options to refresh your review, download the report, or start an Advanced review. All of the data is displayed in a single page, which is why quick navigation buttons are present to make it easier to get through different sections. Let us look into each detail more closely.

Marketing Checklist

Woorank Marketing Checklist

The first section of the review is the Marketing Checklist, which is a list of actions that you can undertake to optimize your website. The checklist is personalized, which means that these steps are tailor-made for your website. You can also perform an internal review of one of the pages within your website, which would provide you with a similar amount of data and steps for individual pages within your website.


The second section of the website review is about the website’s SEO. This will help  you determine how search engine-friendly your website is by looking into key details. The first few segments of the SEO review tackles some of the basic details, such as title tag, meta description, Google preview, headings, and the Keywords Cloud. The Keywords Cloud shows you some of the keywords that are frequently used within the webpage, which helps with your keyword research efforts.

Woorank SEO 1

The next segment shows the Keyword Consistency, Alt Attribute, and the Discovered Pages. Keyword Consistency shows you some of the most frequent keywords entered by the users. Alt attributes refer to the alt text that help search engines crawl on images. Discovered Pages refer to the number of bots that are able to discover your page, which helps increase its presence in search engines.

Woorank SEO 2

The next section shows Keyword Consistency, which shows the most frequently used keywords in the website, Alt Attributes, which help make your images present in search engines, and Discovered Pages, which is the amount of bots that access your page.

Woorank SEO 3

The next section reviews the links within your website. In-page links lists down all the links present in the website, while Broken Links track down links that need to be optimized. WWW Resolve ensures that your website can be accessed with or without the www. prefix.

Woorank SEO 4

The next section is the Robots.txt, XML Sitemap, Sitemaps Validity, and Underscored in the URLs. Robots.txt and XML Sitemap makes sure that the right pages are being indexed for search engines. Sitemaps Validity and Underscored in the URLs are indicators of webpage searchability, and makes it easier for crawlers to access these pages.

Woorank SEO 5

The last part of the SEO section is the Blocking Factors, Domain Registration, Blog, and Related Websites. Blocking Factors is a list of reasons that your website can be blocked or penalized by Google. Domain Registration shows the Domain age, and the date in which the domain would expire. The blog section check if a website has a blog section for posting content. Related websites show your competitors, and some statistics such as pages, backlinks, and their Woorank score.


The second main section of the review is the Mobile, which reviews the mobile-friendliness of your website.

Woorank Mobile 1

The first few parts are pretty straightforward, as you can view the mobile friendliness rating, mobile rendering on desktop and mobile, Touchscreen Readiness, Mobile Compatibility, and Font Size Legibility. Mobile SEO is now becoming bigger this 2018, and making sure that you website is ready for mobile ensures that your website is ready.

Woorank Mobile 2

The next three parts allow you to review your Mobile Viewport, Mobile Speed, and Mobile Frameworks. Once again, these are indicators that would help keep your website’s mobile friendliness in check.


The third section reviews the usability of your website, and is another look the some of the basic details of  your website. These  include the URL, Favicon, 404 page, Asset Minification, Compression, and Cacheability, and Language.

Woorank Usability 1

Scrolling down, you also get a list of related domains that are available to be acquired. Since we’re using Google as an example, most of the domains registered under their company, along with the typos, are completely taken. This is helpful for websites that are looking for related domains in different regions, or provide users with another way of being able to find your website.

Woorank Usability 2

The last two parts of this section includes Email Privacy and Trust Indicators. Email privacy looks for any email address that might be present within your website, which is a sound security measure. Trust indicators are indicators of how reliable the website is, and how safe it is for children to access it.

Woorank Usability 3


The Technologies section take a look at tools and other applications present in your website, along with details like server IP and document type. You also get some speed tips, which would help you optimize your website and improve the loading speed.

Woorank Technologies 1

This section would help you check if the tools that you are using in your website are active, and it does not affect the user experience.


Another common feature in most SEO tools and applications are link checkers. For Woorank, this tool tracks down the number of backlinks present, along with the backlinks score. You also get the number of referring domains. These are important link building statistics that help you know how effective your link building campaign is.

Woorank Backlinks


This section is about your website’s presence and activity on social media websites like Facebook and Twitter. This shows you the amount of shared and posts related to your website.

Woorank Social 1

Woorank also checks for your website’s Facebook, Twitter, and Google+ pages. You also get to view some details like number of followers and URLs.

Woorank Social 2

Woorank Social 3


The Local section is to check if your website is listed in any local directories near your area. This can be sites like Yelp and Foursquare, which provide the location, and the ability for users to post reviews. This is essential for local SEO, as it helps make it easier for users to know about your business.

Woorank Local 1


The last section of the review, this part shows the the amount of traffic that your website receives on a regular basis. Along with that, you are able to see the locations where traffic for your website is the highest. This is a handy feature that helps you optimize your website to cater to some of these locations, and know your audience more.

Woorank Visitors


With a quick and efficient process, Woorank is already one of the most reliable tools in our toolbox. This tool enables us to create detailed reviews that are easy to understand, which helps us determine the best steps to optimize different websites. This is one tool that we’d definitely recommend and use  regularly, crafting SEO reports can now be made in a few clicks.

Key Takeaway

Once again, we have found an SEO tool that delivers. Woorank is a handy tool to use, and its user-friendliness makes work quicker and more efficient. Finding a tool that does this much can be a challenge. Thankfully, Woorank is an affordable tool that helps you keep track of your website’s performance.

If you have questions about SEO tools or SEO in general. Leave a comment below and let’s talk.


Woorank: The SEO Hacker Review was originally posted by Video And Blog Marketing

Thursday, March 8, 2018

Solving Keyword Cannibalization Using Ahrefs


Keywords make your SEO work and is the starting point for all of your optimization tasks for you or your client’s website. Keywords are the reason why we do SEO, as it is the only way to reach the top of Google’s highly competitive search landscape.

Keywords help increase the traffic and visibility of your website and having a sound keyword research strategy would allow you to find the best keywords to help you users look for you. It is best to optimize and maintain the performance of your keywords to remain on top, but there are some instances that the performance might be affected by something that people in the SEO circle would call keyword cannibalization.

Keyword cannibalization happens when a website predominantly uses a single keyword to gain rankings in SERPs. This single keyword would be spotted in the website’s landing pages and blog articles, which results to your posts competing for the same position. While this can help increase the traffic for that specific keyword, this can also bring in negative signals to search engines, and may be a reason why your site could get penalized.

How do I solve it?

There are many ways to solve keyword cannibalization to help improve keyword performance, while avoiding getting penalized by Google. This can include the following:

Generate new keywords – There are many ways for users to be able to look for your site in search engines like Google. This means that you can add more keywords that are related to what your website has to offer. This is a standard SEO practice that should always be implemented to keep your website visible. However, don’t fret if you haven’t done this, as this process won’t take you long with the right tools and skills.

Generate new landing pages for new keywords – It is a must to have a landing page for every keyword in your website. This will help generate more leads and traffic, which would help establish your website much better.

Content Optimization – Creating content for your new keywords may always come off as a challenge in the beginning, but a proper content strategy, and avoiding certain types of content would allow your keywords to perform much better.

Using Ahrefs

One of the best keyword research tools available, Ahrefs is one of the most valuable tools in our SEO toolbox. It is in invaluable tool that is mainly used by our content management and link building teams. One of the best ways to keep your keywords in check is by clicking the “Organic keywords” option. This will allow you to access a list of keywords that are used within your domain.

Keyword Cannibalization Ahrefs 2

The next step is to click on the “Show History Chart” icon, which allows you to view the performance of the keyword over a certain period of time.

Keyword Cannibalization Ahrefs

This chart would help you see signs of keyword cannibalization immediately. The dark blue line represents the ranking of the keyword, which means that it has been steadily performing. One sign that keyword cannibalization happens is when another line is present in the chart, which means that the keyword is competing against itself.

Ahrefs helps you find these types of keywords, and make sure that they do not bump into each other and create multiple rankings and dropped indexes. This is one off the quickest ways to track down keyword performance, and give you more solutions by looking for quality and competitive keywords for your website using the Keyword and Content Explorer as well.

Key Takeaway

Keyword cannibalization is a pressing concern for a lot of websites, and can cause issues within the search rankings. By solving it using Ahrefs, you not only get to fix the problem, but look for an immediate solution within the tool itself.

If you have questions and inquiries about SEO tools and SEO in general, leave a comment below and let’s talk.

Solving Keyword Cannibalization Using Ahrefs was originally posted by Video And Blog Marketing

Wednesday, March 7, 2018

SEO Certifications: Are They Beneficial & Do They Make You an Expert?


If you’re working on advancing your SEO career, you might have considered earning a certification in the field. There are plenty of different certifications out there to choose from, but picking the right one isn’t always easy, especially because there’s a lot of conflicting information about these programs on the internet. Just how useful are SEO certifications? Will earning one help you achieve your career goals?

The short answer: it depends. Certifications aren’t always necessary to work in SEO. In fact, many expert SEOs manage just fine without ever earning a certification. But getting certified can be helpful in some situations. This article will clear up the issue of SEO certifications and explain when you should (and shouldn’t) consider earning one.

The Purpose of Certifications

Earning an SEO certification can serve a number of purposes. First and foremost, getting certified creates official documentation of your learning. Anybody can claim that they know how to do something, no matter what their skill level actually is. Earning a certification gives you a way to back up your claims. In a field like SEO, where many people are self-taught, this can be very helpful in getting employers to sit up and take notice of you.

Earning some certifications can also help you fill out your resume. If you’ve just launched your SEO career and don’t have a lot of real-world experience to add, certifications can help you get a foothold in the field and land that first job. Earning certifications as a newcomer doesn’t just highlight the skills you’ve worked on – it also shows that you’re committed to learning and able to follow through on what you start.

Finally, some employers prefer to hire people who have certain qualifications. If you’re shooting for a job that favors applicants with specific knowledge, earning a certification in that subject can give you a leg up over your competition. Some employers even require their employees to earn certifications as a form of training.

Do Certifications Make You an Expert?

It’s clear that SEO certifications can be useful. But if you’re currently a beginner or an intermediate-level SEO, can getting certified make you an expert? Unfortunately, the answer is no.

Certifications can only teach you so much because true SEO expertise comes from doing hands-on work. You can learn important principles by earning certifications, but knowing how and when to apply those principles can only come from experience and practice. Think of certifications as a starting point, not as the culmination of your learning.

Getting certified isn’t guaranteed to land you a job, either. Some people cheat on their certification tests, which makes many employers wary of trusting those credentials. Employers also tend to prefer hiring people who have prior experience working and getting results in the field, regardless of what kind of qualifications they have on paper.

None of this necessarily means that you shouldn’t earn a certification. If you have gaps in your knowledge or weaknesses that you’d like to fix, certifications and courses can help you even out your profile of strengths. Working on a certification or course can also be a good choice if you like structured learning environments. However, if your goal is to impress employers or become an expert, certifications should only be a small part of the entire picture.

SEO Certifications and Courses You May Want to Consider

Still think earning a certification might be helpful for you? Here’s a list of popular online certifications and courses that you can look into. Some are free, while others will run you hundreds or thousands of dollars. Of course, you should research any certification thoroughly to make sure it will meet your needs before you sign up for it.

  1. Free Inbound Certification Course by HubSpot

Cost: $0

If you want to try earning a certification without making a big financial commitment, HubSpot’s free course is a good place to start. You’ll take 12 classes on various aspects of inbound marketing and then complete a 60-question test to earn your certification.

  1. SEO Training Course by Moz

Cost: $0

Moz’s free Udemy course is another ideal way to brush up on SEO basics or see if online courses are a good option for you. And since the video-based course is three and a half hours long, you can try it out without making a major time commitment.

  1. SEO Courses by DistilledU

Cost: Starting at $33/month

Whether you’re learning SEO from scratch or you want to patch some holes in your knowledge, DistilledU can help you. For a monthly subscription fee, you get access to more than 133 hours of video content about SEO, ranging from basic to advanced topics. The cost is $33 per month if you pay for an annual membership up front, while a monthly membership is $40.

  1. ClickMinded SEO Certification

Cost: $497

ClickMinded’s 7-course program provides an easy-to-follow introduction to all things SEO and digital marketing. You’ll be able to earn a certification for each course, as well as a certification for completing the whole program. The one-time membership fee provides lifetime access to all of the program’s content, so you can return and brush up whenever you need to.

  1. Certificates and Certifications from the Data and Marketing Association

Cost: Starting at $1049

The Data and Marketing Association offers a marketing certification program as well as a variety of shorter certificate programs. If you want a good overall grounding in digital marketing, the certification program may be what you’re looking for. The certificates, while not as in-depth, can help you master specific aspects of marketing. A certificate starts at $1049 for members, while non-members can expect to pay $1799. Earning the full certification costs $1499 for members and $2499 for non-members.

  1. SEO Certification from the Online Marketing Institute

Cost: Starting at $25/month

The Online Marketing Institute’s SEO certification program consists of 14 separate lessons on various aspects of SEO. Participants earn a certificate of completion after successfully finishing the course. A basic subscription costs $25 per month, while a pro subscription is $45 per month.

  1. Advanced SEO Certification Training by MarketMotive

Cost: $299

Market Motive’s SEO certification course offers 17 hours of video that you can watch at your own pace. It also includes 15 hands-on projects, so you can start putting your new knowledge into practice right away. For $299, you’ll get access to the course for 180 days.

  1. Courses and Certifications by Search Engine College

Cost: Starting at $99/month

Search Engine College offers a variety of courses and certifications that will get you up to speed on whatever SEO techniques you’d like to learn about. You can take courses for $99 per month, but if you’d like to earn a certification as well, the cost goes up to $295.

  1. SEO Certificate from the University of California at Irvine

Cost: $3538

If you want your SEO training to carry some serious weight, consider earning a certification or certificate from a university. The University of California at Irvine is one university that offers an SEO certificate, and all the required courses can be taken online. At an average cost of $3538, this program isn’t cheap, and you can expect to spend between six months and a year completing it. However, many employers will take your credentials more seriously if they recognize the institution that awarded them.

The Bottom Line

So, what’s the final word on SEO certifications? First of all, you don’t need one to be successful as an SEO. However, there are some circumstances – such as earning a specific qualification for your job – when getting certified might be worthwhile. And earning a certification probably won’t hurt your resume or job opportunities, as long as you choose one that’s legitimate and well-regarded.

Not sure if a certification is right for you? No worries – you can still build your expertise without one, even if you’re starting as a beginner. A good alternative to earning a formal certification is simply creating and optimizing some websites on your own. This will give you the hands-on experience that employers love, and it will help you strengthen your problem-solving skills in real-life situations. Once you’ve built up some SEO skills on your own, you’ll be able to decide whether certifications will help you improve your knowledge further.

SEO Certifications: Are They Beneficial & Do They Make You an Expert? was originally posted by Video And Blog Marketing

Tuesday, March 6, 2018

5 Effective Mobile SEO Apps for Android


Mobile usage has been on an upward trend for the past few years, with increasingly powerful devices and faster internet being huge factors. This prompted Google to establish a mobile-first agenda that enhances the user experience for people accessing webpages through mobile. This new approach has helped promote the optimization of mobile websites.

With the prominence of mobile webpages, SEO has gone mobile as well, with mobile SERPs and traffic becoming even bigger ranking factors. With the Google Speed update coming up, mobile optimization is going to be even bigger this 2018. Being on mobile, it is important to monitor your website’s performance through the use of applications that you can find in the Google Play Store. These apps offer some of the functionality of your SEO toolbox at the palm of your hand. Without further ado, here are 5 SEO apps for Android that you should have on your devices.

SEO Backlinks

Checking your links is a regular SEO task that ensures that you your website has the right amount of links that work and bring in traffic. With that in mind, it is best to have an app that allows you to monitor your links on the go.

SEO Backlink Tool

SEO Backlinks is a handy and reliable tool that allows you to monitor your backlinks by simply typing in the URL of your website.

SEO Backlink Tool 2

Upon typing in the URL, the app will quickly be able to track and list down the number of backlinks available in the website. You can also view the full list of links by tapping the “Continue” button.

SEO Backlink Tool 3

One of the best features of this app is the ability to quickly download a report that you can send in to your teammates or clients. This comes in handy during those times that you need to do reports or checks on the go.


Productivity apps and tools allow you to organize and schedule your daily tasks accordingly, allowing you work more efficiently. Trello is one productivity app that allows you to organize your tasks in a very clean and quick fashion.


Trello is a productivity app that allows you to list down and categorize your tasks in the form of cards. Each card has a number of options that allow you to put into extra details, such as deadlines, side notes, tags, and even comments.

Trello 3

The amount of customization and options that you are allowed to put into your tasks allow you to create more detailed lists of what you will be doing during the day. The best part about this app is that you will be able to share your tasks with your colleagues, which means that they can add in more details and give their insights.

Trello 4

A great productivity app is one that has a user-friendly interface, and allows you to focus on your tasks. Trello is a quality app that should be in your devices, as it will keep you on tabs with all of your daily tasks.

Sinium SEO

If you want an SEO app that allows you to access various tools and functions on the go, there are few apps that can match what Sinium SEO can do.

Sinium SEO

All in all, there are 53 different tools within the app, that can allow you to perform functions such as malware checking, evaluation of page authority, grammar checking, link analysis, and much more. The tools work quickly and efficiently as well, with quick loading speeds and instant results.

Sinium SEO 3

For the SEO professional on the go, this is an app that is a must-have. With this amount of tools at your disposal, your device can now become a portable SEO toolbox that delivers on many different aspects.


A keyword rank monitoring app, SERP Mojo allows you to monitor your website’s keywords in real time, providing you with Google, Bing, and Yahoo search rankings. All you have to do is to enter the URL, along with the keywords that you want to take a look at.


The results take only a few moments to load, and you have the option to enter more keywords, or refresh to get the new rankings.

SERP Mojo 2

Upon viewing the results, you can view ranking charts to track down the rankings during different periods in time. While it may be simple in design, SERP Mojo is a well-made rank monitoring app that helps keep you up to date, even when away from work.

WebRank SEO Live

Another real-time tracking app, WebRank SEO Live provides you with a quick overview on a website of your choice just by simply entering the URL.

WebRank Live

The app tracks rankings and metrics such as Pagerank and Alexa Rankings, number of indexed pages and backlinks, and even social media interactions. Perhaps being the simplest app on this list, WebRank SEO Live nonetheless performs well to give you important metrics to your device.

Key Takeaway

While there is a wide selection of Android SEO apps available on the Google Play Store, these apps can be considered to be some of the best at what they do. Having these apps turns your mobile device into a portable SEO hub that helps you accomplish more tasks on the go.

If you have any questions about mobile SEO, or SEO in general, leave a comment below and let’s talk.

5 Effective Mobile SEO Apps for Android was originally posted by Video And Blog Marketing

Effecting change: How to present a recommendation

A follow-up to Effecting Change: Discovering the Technical Problem.

My first consulting success was down to pure luck. If I had been collaborating with any other client, it would’ve gone the other way. The point of contact was a woman handling digital marketing for a SaaS startup. She was a direct communicator — an all-around effective individual.

Her company had provisionally signed off on a one-month engagement. Our goal was to create a digital marketing strategy for the upcoming year. If the powers that be approved this strategy, they would extend their commitment to Distilled for a full year. We would put the plan into action together.

Now, I had prepared for this project. Even before the kickoff, I assembled all the data I could. And after, I followed up with the client team for a qualitative angle. A towering hierarchy of spreadsheets, diagrams, and summaries enumerated all the relevant facts I had collected.

In four weeks, I put together what I thought was a winning plan. It centered on a new content strategy. This content strategy would position the client as empathetic to, and inclusive of, their most likely growth market.

The deadline for delivery arrived. I sat down with the client (virtually — she preferred Skype) and revealed to her my recommendations and approach. The key to my presentation was a diagram (I preferred Visio) visualizing my strategy. I used every minute of that hour. No detail of my vision was left out.

To my lasting horror, the point of contact was unimpressed with my diagram. She didn’t criticize my recommendations or methodology. But she did tell me that she hadn’t got what she was looking for. She wanted a report — in full prose.

She even went so far as to outline the document. It was a straightforward narrative that walked through how I’d come to my conclusion. I thought: I’ve done all this research. I’ve made a recommendation. Isn’t writing this down a waste of time?

Still, I prepared everything exactly as she suggested. I delivered it to the client with low expectations of success. But something about that report worked. After brief deliberations, her company signed on for a year of work with Distilled. We coached them as they experimented with a new content strategy. Years later the company has tripled down on that content. They’ve evolved so that — unless you were there — it would be hard to see the kernel from which their strategy grew.

When that year was up, and our relationship drew to an end, I reflected on how we’d got there. Here’s that report in my left hand; here’s the mass of research in my right. I saw that it wasn’t enough that I found a solution. To change the client’s approach, I had to take her on that journey of discovery, too. I needed to show her so that she saw the problem as I saw it.

I was lucky to have a client who could help me see her point of view — to paint a clear picture for me. She clarified what she needed to understand to make things happen. I asked myself: How can I apply this lesson to my other clients?

The Effecting Change series has a shared thread: how do we convince a client to change? The last post showed how to discover a plausible alternative action. Once you have it, you must share it with the client. This post is an answer to the question:

How can I make a recommendation so that the client follows it?

We’ll introduce a simple three-step process: suggest, demonstrate, and elaborate. This method can be applied to any recommendation you make.

>> Open deck in Google Docs <<

This example deck covers a trivial technical problem — Distilled’s site links to URLs that return a 404 status code.

The client must choose to act

The point of a consulting engagement is for the client to do what they otherwise would not have done. Their action is what’s at stake. That’s the nature of the relationship — clients have the power to choose, and the consultant has the power to advise.

In general, people do what they want.

The client will only follow your advice if it reflects their own desires. There are two ways we can frame the client’s choice of action. We can ask either of these questions:

  1. Why doesn’t the client do what I say? or
  2. Why doesn’t the client want to do what I think they should?

The first option is no option at all. The client is not obligated to take orders. Framing the conversation this way is patronizing.

The second question is more to the point. If the client doesn’t want to act differently, then what we recommend will not happen.

The client may resist your solution

Let’s assume the client wants to see their problem solved. (This is not always the case!) That still does not mean they want your solution to be realized. Why not?

The act of hiring a consultant may make the client feel vulnerable. On some level, hiring an outside expert in an admission that, “I need help.” If we don’t respect that, the client won’t respect our ideas. There’s nothing morally wrong with this — it’s human nature. If we walk into a client meeting brimming with pride in our work, there is no grace in that.

The client has the right to fail

The responsibility for choosing what to do lies with the client. They have to live with the consequences of their choices, while the consultant gets to move on to the next project.

It is possible the client will make a decision you do not approve of. That’s OK. Your job is to do everything you can to help the client succeed. It is not to ensure that the client doesn’t fail.

Three steps: suggest, demonstrate, elaborate

Let’s recap. We’ve seen that our goal is to change the client’s choice of action. We understand that the client has a reason to feel vulnerable. And we accept that the client has the right to their own position.

In the face of this reality, you have one advantage to lean on. You know your advice is good. You know this because it represents what you would do in the client’s shoes. If you’re recommending something you wouldn’t truly want to see happen, that’s sad.

Under these conditions, it’s irrelevant whether the client acknowledges that your recommendation is right. They only need to see your solution the way you do. When they do, they might choose to adopt it.

How do we take the client on this journey with us? Here’s my three-step process:

  1. Suggest. Paint a clear picture of how things are.
  2. Demonstrate. Tell your audience how you react when confronted with such a picture.
  3. Elaborate. Explain why your reaction is reasonable.

Following these steps, in this order, you dramatize your response to the problem. Seeing that, the client can emulate your action. They not only hear your response, they have your response.

Let’s walk through the three steps. I’ll show how each of them gives the client the opportunity to come up with your recommendation under their own steam.

The example deck follows this pattern for a trivial technical problem.

>> Open deck in Google Docs <<

First, suggest — paint a clear picture

Start by presenting a clear picture of what is happening:

  • “Googlebot has to crawl a million thin pages to find your one thousand pages of indexable content.”
  • “Your legal team requires four weeks to approve an email campaign.”
  • “The internal time tracking system can take up to twenty seconds to switch tasks. The team reports that they avoid reporting entirely when the perceived effort outweighs the cost of inaccurate tracking.”

Peter Block says in Flawless Consulting that presenting a clear picture is about 70% of the consultant’s job. I agree. No matter how well your client understands the problem, your presence provides clarity that they did not have before. Something about what you see will be new to them — otherwise, why are you necessary?

The picture is the first opportunity for the client to begin emulating your behavior. Clarity is crucial. By posing the problem clearly, you are implicitly suggesting possible solutions.

Before you joined the conversation, the client didn’t see what they were supposed to be responding to. But once they see the real problem, they’ll spontaneously make first attempts at a solution. Someone in the room says:

  • “I see. If we make the time tracking system faster, we’ll get more accurate data,” or
  • “Those million pages result from our approach to faceted navigation. We need to rethink how we link to those pages.”

If that happens, don’t let the opportunity slip away from you. Seize those ideas and encourage them, whether or not they fit with your recommendation. After all, the client is more invested in the fix than you are! If they can commit to a solution of their own devising, so much the better.

And if there’s silence in the room — what then? By revealing the scope and nature of the problem, you may have plunged your audience into anxiety. Heads will nod as suspicions are confirmed. Gears start to turn as they grasp for a solution. They look to you for an answer. What happens next?

Next, demonstrate — offer a plausible alternative action

Maybe the client doesn’t see the solution immediately. That’s OK. We all come to the table with different experiences. Even an expert team hasn’t encountered every situation before. To share your experience with them, you must now demonstrate what you would do in their shoes.

You will not tell the audience what to do. You won’t even tell them what to think. You will model the behavior you want them to emulate. You will say, “When I am faced with a problem like this, here is what I do.”

This attitude transforms the conditions for success. If you think your job is to give the client a solution that is crystalline in its perfection, the bar you’ve set for yourself is impossibly high. It’s all or nothing. If the client rejects your solution, they reject you. Your consultation has had no value.

But when your job is to show the client how you would choose to act, that’s no longer the case. The burden lifts, your anxiety evaporates. Even if the client doesn’t follow your recommendation, you will still have contributed to the conversation.

Demonstration is the second chance for the audience to emulate your response. Seeing the picture, and what you would do about it, they may say, “Yes, I can see why you want to do this. We should do that, too.” And your work is done — skip the rest of the presentation if you like.

If the audience does not immediately accept your solution, you have entered the final stage. Prepare yourself for the utmost exertion of your empathy and discipline. Because an unease will grip the room. The audience is pensive. They fidget. Finally, someone says, “Can it be that easy?” or “Will it really require that much effort?” You may see uncertainty, denial, or mistrust. Don’t give up. You’re almost there!

Finally, elaborate — explain how you came to think this way

The audience has seen their problem, and they have seen a solution. If they have not accepted the recommendation, then they are resisting it, consciously or not.

It may be that:

  • They don’t understand. Specifically, they don’t see the link between what is wrong, and what you want to do about it.
  • They are embarrassed. The solution seems simple. Why didn't they see it?
  • The solution is inconvenient. It comes with political challenges — maybe they have seen the answer and are in denial.

In this case, we need to elaborate on why our suggested response to the situation is not only plausible but warranted. Take the client through your thought process, all the way to its conclusion.

Preparation counts. Understand your audience before you present. When talking about a technical change, you may need to walk through methodology and rationalize your decision-making process. In other cases, the client will want to hear about how doing this will help them beat their competitors. One size does not fit all.

With that completed, you have done your job. You have suggested possible solutions by painting a clear picture of the problem. You have demonstrated an appropriate response. And you have elaborated upon this by providing further justification. The client may choose to change, or they may not, but you have done everything possible to help them succeed.

Twenty minutes or less

Now, do all of that in twenty minutes.

In the introduction to this post, I mentioned that my ill-prepared presentation took an entire hour. This was another mistake on my part. For an hour-long session, your part shouldn’t take more than twenty minutes. The client’s response to your recommendation is more important than what you recommend. The more you talk, the less you’ll hear.

A reasonable breakdown might be:

These timings include a generous allotment of time for client reactions and questions, so don’t assume you have all twenty minutes.

Note that suggestion is longer than demonstration and elaboration. By the time you get to demonstration, the audience will have anticipated your solutions. By the time you’ve thoroughly explained your demonstration, they may not even need to hear your elaboration.

For a full breakdown of how such a meeting should be scheduled, I highly recommend Flawless Consulting by Peter Block. This book gives down-to-the-minute timings (which, I admit, my suggestion here deviates from).

Practice makes permanent

I have found success by using this strategy. So have the colleagues I’ve shared it with — I’m particularly proud of some of the work Sergey Stefoglo has done. You can do this, too.

I’ve seen consultants refuse to learn from their experiences, banging their heads against a wall in frustration. Don’t let that frustration become so frequent that you assume it’s a natural condition. It isn’t. An effective, trusting relationship with a client is possible.

Practice this technique in every recommendation you give — not just the ones that count. I was lucky to find a client that gave me the feedback I needed in order to improve. You have that opportunity as well. Don’t waste it.

As for me, with all of the variables that go into a successful engagement, I still count myself lucky if a project goes well. But these days, somehow I’m feeling lucky more often.

>> Open deck in Google Docs <<


If you want to continue leveling-up your consulting skills, I have two resources to recommend.

First, Kindra Hall’s SearchLove presentations. Kindra’s teaches the power of story in every situation, and techniques for improving your storytelling ability. The skills are invaluable in painting a clear picture for your audience. Kindra has spoken at our SearchLove events, and I’ve arranged for videos of her presentations to be freely available for readers of this post. Please watch her SearchLove San Diego 2015 or SearchLove Boston 2016 performances. You’ll need to sign up for a free Distilled account to view the whole session. Here's a teaser to motivate you:


And second, Flawless Consulting by Peter Block. This is a book with great ideas in it, but it takes some effort to parse. I’ve created an internal training course for our team to share its principles in a more structured way. For those who are willing to invest in its ideas, there is the potential for a huge payoff. I’ve been working in the suggest, demonstrate, elaborate framework for a while, but Block’s ideas on structuring meetings for action have still helped me get more out of the client when I ask them to come to the table.

Effecting change: How to present a recommendation was originally posted by Video And Blog Marketing