Saturday, May 27, 2017

Email is a Relational Medium

An email is a conversation. It’s not a magazine ad. It’s not a branding opportunity. It’s not a website. It’s a way to talk to your customers, and (hopefully) have them respond back. One of the most critical email mistakes we make as marketers is forgetting this fact. We tend to design our emails to look like our ad campaigns. We forget that we’re having a conversation and virtually shout at the people who read our emails.
Email is a Relational Medium was originally posted by Video And Blog Marketing

Friday, May 26, 2017

Fact Checking is Being Built into Google’s UX: What You Need to Know

hv-blog-local-search Fact Checking is Being Built into Google's UX: What You Need to Know
Google is constantly updating and modifying to provide the best user experience possible. But because users and their behaviors are evolving all the time, it creates a constantly moving target. More recently, we’ve seen applications and search engines take efforts to address the amount of false information on the internet. In the past year or
Fact Checking is Being Built into Google’s UX: What You Need to Know was originally posted by Video And Blog Marketing

Thursday, May 25, 2017

How Does Google Look for Authoritative Search Results?

If you’ve done any SEO for a site, you may recognize some of the steps involved in working towards making a website authoritative: Conduct keyword research to find appropriate terms and phrases for your industry and audience Review the use of keywords on the pages of your site to make sure it includes those in


How Does Google Look for Authoritative Search Results? was originally posted by Video And Blog Marketing

Early Results from Split Testing JavaScript for SEO

We've been testing what happens when pages rely on JavaScript to render properly - and one of our first tests showed an uplift when we removed a reliance on JS:

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Early Results from Split Testing JavaScript for SEO was originally posted by Video And Blog Marketing

Advanced SEO Techniques to Improve Your Site Traffic

Understanding and meeting your target audience’s needs can considerably increase your site’s traffic and your overall conversion rate. Evidently, there are thousands – or even millions – looking for your website, even if you do not know it. It is your job to help them look for your site in an easier and more efficient
Advanced SEO Techniques to Improve Your Site Traffic was originally posted by Video And Blog Marketing

Wednesday, May 24, 2017

Google is Launching a Job Search Service: What You Need to Know

tie Google is Launching a Job Search Service: What You Need to Know
In a constantly changing employment landscape, job sites are their own kind of wonderful. The top dogs, like Indeed, Monster, and Career Builder, connect millions of employees with job candidates in every field you can think of. Job sites are a booming and highly profitable industry, so it should come as no surprise that like
Google is Launching a Job Search Service: What You Need to Know was originally posted by Video And Blog Marketing

Tuesday, May 23, 2017

Use Your Link Building Campaign to Improve Your SEO

Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online
Use Your Link Building Campaign to Improve Your SEO was originally posted by Video And Blog Marketing