How Sermo increased the opt-in rate for a rented list by 197%

Are rented lists effective? What can I expect for a conversion rate on one? Are my emails even getting read when I rent a list? These are all good questions, and the answer is…it depends. The best we can do is look at what other companies have done and try to apply similar principles to our rented email list campaigns. Read on to see how physicians-only social network Serma increased the opt-in rate for a rented list.
How Sermo increased the opt-in rate for a rented list by 197% was originally posted by Video And Blog Marketing