Data is the Core of Content Marketing: Here’s How to Use it

The biggest falsehood I encounter/tell myself/see other people tell themselves is that content marketing creative strategy is separate from data and analytics. While content marketing is certainly a practice that requires creativity and outside-the-box thinking, it is also fueled by data. In fact, data is really at the core of all successful content marketing strategy.
Data is the Core of Content Marketing: Here’s How to Use it was originally posted by Video And Blog Marketing